Convert more of the leadsyou already pay for.

Most conversation intelligence compares your reps to each other. That only helps if someone in the building already knows the answer — if the whole team asks four discovery questions, the top of that leaderboard is still four. Coach scores every conversation against 35,000 real buyer conversations from 1,200+ IT vendors, so the standard comes from outside your organisation.

Immediately. Most learning products in this category are worth very little for their first eighteen months because they have to learn your business before they can say anything — that cost is real, it's just buried in the contract term rather than the price. Our benchmark was built before you arrived, so your team's first conversation is scored against it.

Six and a half years of generating, hosting and handing off qualified first conversations between technology buyers and vendors — roughly 35,000 of them, recorded with the consent of both parties and scored as they happened, because we were accountable for whether the pipeline converted. Across 1,200+ vendors, which is what makes it a benchmark rather than a large pile of recordings.

Strongest at the front of the deal: introductions, discovery and early qualification, which is where most technology pipeline is actually lost. Late-stage motions — competitive displacement, negotiation, re-engaging a stalled committee — are thinner in the corpus, and we'd rather say so now than have you find out in month three. Summaries, deal intelligence and next steps still run on every conversation at every stage.

That depends on how it's deployed, and Coach is built to make the good version the easy one. The seller gets their own development plan first — what worked, what to change, and where they stand against the standard. Teams that introduce it as a development tool get adoption. Teams that introduce it as a monitoring tool don't.

No. A manager with nine reps has 27 conversations a week, and reviewing them properly takes most of a working week — so it doesn't happen. Coach reviews all of them and shows the manager where their coaching time is worth spending. The coaching conversation stays human.

Both. The benchmark covers what moves a technology conversation in general. Methodology adherence tracks your process specifically — which steps were followed and which were skipped, on every conversation, by every seller.

No. Coach sits alongside your CRM, engagement and enablement investments rather than displacing them. It doesn't create more activity — it improves the quality of the conversations those tools already schedule and track.

No. The benchmark that ships today was built entirely from TechnologyMatch's own conversations, collected with the consent of both parties in the ordinary course of a business you can inspect. Your conversations are yours.

Nothing in how they run a conversation. There's no new process to follow and nothing to remember to open. After each conversation they receive a summary, the deal intelligence, and a personalised action plan for the next one.

Coach is deployed across an organisation rather than sold seat by seat, priced as a committed annual amount — the way you already buy lead programmes. The specific number depends on team size and scope, which is what the first conversation is for.

A structured pilot: a defined group of your sellers, a fixed window, an executive sponsor, and a results readout at the end. You'll see your team's real discovery and talk-time numbers against the benchmark before committing to anything.